I understand that software developers want to name their software something generic for marketing reasons (e.g., a word processor named "word"), but this one is unnecessarily confusing. Are they trying to play off the popularity of AdBlock Plus?

As soon as AdBlock Plus works again with Firefox Nightly, I'm switching back. Not as much because this generic AdBlock is a bad program (it seems okay) but because I don't like that they seem to be relying on confusion to market their program.