More neocon lies from the likes of Steve Brill, veteran centrist journalist and author, his co-CEO Gordon Crovitz is a former Wall Street Journal columnist. After Brill, its second-biggest investor, along with his father, is Nick Penniman, the liberal publisher, and the third-biggest is Publicis Group, a multinational advertising agency.

Meanwhile, its advisory board includes Tom Ridge, the first-ever Homeland Security chief, and developer of another famous color-coded system, the terror alert, and Michael Hayden, the CIA director, also under George W. Bush. There are also several Obama and Clinton-era figures.