RankRecon – SERP Analysis & Competitor Insights by Mission Systems

RankRecon – Free SERP Analysis & Competitor Insights

Ten organic results, and they all look the same. Understanding what's actually ranking — the content types, the intent signals, the structural differences between pages — usually means opening every result and building that picture yourself.

RankRecon gives you a rapid first read of any Google SERP. It extracts organic results, analyses each page across 25+ data points, groups pages into content archetypes, classifies search intent, and generates a competitor analysis report. All locally in your browser, with no accounts, APIs, or data leaving your device.

HOW IT WORKS
1. Navigate to any Google search results page
2. Click RankRecon to extract organic listings (filters out ads and Google features)
3. Click "Analyse All" to extract page data and classify each result
4. Review archetypes and intent, generate a full analysis report, or export raw data

CONTENT ARCHETYPE DETECTION
RankRecon groups ranking pages by content pattern — long-form guides, product pages, listicles, local service pages, social media results — and identifies which archetype holds the strongest positions using weighted scoring. Instead of ten similar-looking links, you see the content structures that dominate the SERP.

SEARCH INTENT CLASSIFICATION
Each ranking page is classified into one of five intent types:
• Informational — guides, tutorials, explainers, how-to content
• Commercial — comparisons, reviews, buying guides, "best of" lists
• Transactional — product pages, pricing, checkout, booking pages
• Navigational — brand homepages, login pages, specific site lookups
• Local — local businesses, services with location and contact info

RankRecon also determines the overall SERP intent with a confidence score and generates a brief executive summary.

COMPETITOR ANALYSIS REPORT (Beta)
Generates a structured analysis from your extracted data:
• Winner Analysis — which content archetype dominates the top positions
• Content Targets — word count, heading, and image ranges from top-performing pages
• Trust & Conversion Signals — schema markup, forms, videos, and TOC usage by position
• Differentiation Opportunities — content elements with low adoption across the SERP
• Build Checklist — required, target, and optional action items based on winner patterns
• Exports to Markdown or HTML

DATA EXTRACTED (25+ fields)
• SERP data: position, URL, SERP title, SERP snippet
• Page metadata: title tag, meta description, H1
• Content metrics: word count, heading counts (H1–H4), paragraph count
• Link analysis: internal and external links (total and content-area only)
• Rich content: images, videos, tables, list items, forms, buttons
• Structure signals: table of contents, nav elements
• Schema markup: JSON-LD @type values detected
• Page intent: classified intent type per page

EXPORT FORMATS
• Excel (.xlsx) — styled headers and auto-sized columns
• HTML — self-contained, printable report
• CSV — compatible with any spreadsheet or data tool
• JSON — structured data for scripts and automation
• Markdown — formatted tables for documentation
• Plain Text — simple key-value format

KEY FEATURES
• Works on 25+ Google country domains (google.com, google.co.uk, google.de, etc.)
• Smart render delay with DOM stability detection for JavaScript-heavy sites
• Real-time progress tracking with queue view
• Retry failed pages individually or open in a new tab
• Multi-page accumulation — analyse SERP pages 1–3 together
• Exportable snapshots for tracking how a SERP changes over time
• Configurable field selection for exports
• Dark mode support

RUNS ENTIRELY IN YOUR BROWSER
RankRecon analyses pages directly in your browser — no cloud processing, no external servers, no data collection. Your searches and results never leave your device. No accounts or API keys required. Optional anonymous error reporting is available but disabled by default.

FREE TO USE
All features are completely free with no usage limits and no account required.

BUILT FOR
• SEO professionals analysing competitor positioning for a keyword
• Content strategists working out what to write and how to structure it
• Digital marketers building keyword and content reports
• Agencies creating competitor analysis deliverables
• Developers integrating SERP data into pipelines and tools

SUPPORT
Documentation: https://www.missionsystems.co.uk/rankrecon/docs
Privacy Policy: https://www.missionsystems.co.uk/rankrecon/privacy